How Paid Survey Started?

A paid survey in simple terms is getting paid for giving your opinion on a product or service. It's a way for brands to understand what people think of their offers and how they can improve. As a thank you for honest feedback, the survey takers are rewarded with compensation, products, vouchers, or other forms of rewards.

But how are people actually linked up to these brands that want their opinions? This is where survey panels come into the picture. Survey Panel is an online community of people interested in doing surveys and be rewarded for giving opinions. When brands require an opinion from consumers, Survey Panels reach out to their community members to run the research. These survey panels have positioned themselves to help brands or market research companies by providing them with quality survey respondents, who wish to get paid by answering the survey.

Market research is a very important way of knowing if the brand is on the right path with their target customers, if the product or service is successful as they planned or if there are improvements necessary. This provides important data to analyze their market, competition and market demands. It is an effort to hear out market opinions in various ways such as surveys, interviews, free samples, feedback forms, and more. Market research is a key factor in maintaining competitiveness to the competitive brands as well as maximizing brand success.

Now since the generation and technology have changed, it is no doubt that survey taking also took a makeover. With the start of paid surveys from survey panels, market research or brands, the awareness and competition between businesses has gotten more exciting and engaging for the consumers.

In participating with paid surveys, it is good to do research on the website you are going to partake. You can look online for reviews and check their website for privacy and policy to ensure that your data is secured. Once registered, check your email regularly to never miss out opportunity in answering paid surveys. Then the survey panel will send your rewards based on terms.

With the various factors that have affected marketing and how people voice out their opinion nowadays, it is very interesting to see that the brands need the consumers to guide them. At the same time, consumers also get paid for their help. A paid survey is very unlikely to give you a full month worth of salary, although you can do it to get compensation in return. With that said, paid surveys will definitely stay and improve as the demand for it is increasing.

10 Advantages of Online Surveys

Online surveys are a great way to reach and engage with your target audience.

• Increase response rates by reaching your target audience fast
• Conduct market research at a fraction of the usual cost
• Get real-time results for quick and easy analysis

1. Faster

The time span needed to complete an online survey project is on average two-thirds shorter than that of traditional research methods. Because information is being gathered automatically, you don't have to wait for paper questionnaires to come back to you - response time is almost instant. Online marketing experts say that more than half of the responses are received within the first three days of the research project.

2. Cheaper

Using online questionnaires reduces your research costs. You will save money on postage and you don't have to allocate time and resources to enter the information into a database. Responses are processed automatically and the results are accessible at any time.

3. More accurate

The margin of error is greatly reduced with online surveys because participants enter their responses directly into the system. Traditional methods rely on the attentiveness of staff to enter all details correctly, and naturally, human error can creep in whenever a person has to perform a repetitive task.

4. Quick to analyse

The results of the online survey are ready to be analysed at any time. View results in real-time so you can act quickly, create graphs for reporting, export data for further analysis and share your results with anyone.

5. Easy to use for participants

The majority of people that have access to the Internet prefer to answer surveys online instead of using the telephone. With an online survey, participants can pick a moment that suits them best and the time needed to complete the survey is much shorter. Questions that are not relevant to a particular participant can be skipped automatically using SmartSurvey’s Skip logic feature.

6. Easy to use for researchers

The main benefit of online surveys for researchers is that they increase productivity by saving time. Data is instantly available and can easily be transferred into specialised statistical software or spreadsheets when more detailed analysis is needed.

7. Easy to style

An online survey is an opportunity to imprint your brand in the user’s mind and remind them of the benefits you provide. Your survey can be styled to match your business website with customised backgrounds, images, logo, fonts, final re-direct page and even the URL of your survey. Ensure that your online survey provider supports mobile responsive surveys, enabling you to increase your reach, whilst maintaining your brand across all platforms.

8. More honest

Market researchers have found that participants overwhelmingly prefer to complete online surveys rather than take part in written questionnaires or telephone interviews and usually provide longer and more detailed answers. By designing and sending relevant and targeted surveys, people are more likely to respond with honest answers.

9. More selective

With an online survey, you can pre-screen participants and allow only those who match your target profile to complete the survey. SmartSurvey’s Live Audience service can help you reach a specific target audience with relevant questions that will apply to them.

10. More flexible

The order of the questions in an online survey can be changed, or questions can be skipped altogether, depending on the answer to a previous question. This way, a survey can be tailored to each participant as he or she proceeds.

To sum up, online surveys are a great option for people and organisations who would like to conduct their own research – they are less time consuming, they are cheaper, you get the results faster, and you can transfer and use the data in various applications to answer important questions. Get started now by designing your own online surveys in minutes with SmartSurvey’s user-friendly yet advanced survey software